Virtually every organization is looking to increase revenue. But many aren’t taking advantage of all the sales tools and avenues available to them. In particular, many don’t understand the real value of having an effective, sales-generating website working for them. In fact, your website could be your greatest sales tool if you use it to its full potential. Your site shouldn’t just consist of a few static web pages that display your location and some of the products or services that you offer. No. It should be used to grow revenue so you can stay competitive and profitable in today’s sales environment. Here’s how to grow revenue through the use of your company site. Increase Visibility and Drive TrafficYou won’t be getting any new customers if no one knows your website exists or if they can’t find it. You need to use inbound marketing tactics to drive traffic to it. You can use paid search to get your site at the top of the list on search engine results pages. You can also increase your organic search rank by using SEO tactics. By strategically placing relevant keywords and tags within your web pages, you can show up at the top of the list and be seen by your target market—the people searching for similar terms on search engines. You should also add your web address to all of your marketing materials, business cards, emails, social media profiles, and everywhere else, to drive traffic to your site. Guest blogging on popular sites can also increase your reach and bring in more leads. Read more: IT Is Going To Transform In Fourth Industrial Revolution Offer Valuable ContentBy using content marketing, you can give buyers the information they seek during the information-gathering stage of the sales process. Before they purchase anything, prospects now want to take charge, research companies, products, and services, read reviews and testimonials, compare prices, and learn more about benefits and features. If you offer these prospects the valuable, informative content they need, they’ll seek out your brand for more information. And who do you believe they’ll think of first when it comes time to buy? The trusted, credible source that helped them make informed decisions. Create ebooks, blog posts, whitepapers, videos, infographics and any other types of relevant, interesting, and enticing content that you think your target audience will be looking for during the buyer’s journey. Post it on your website and wait for the leads to come to you. Create Calls to ActionWhy not just ask your website visitors to do what you want? Believe it or not, it’s a highly effective method of making the sale. Use calls to action to ask your visitors to fill out a form, join your newsletter, give you a call, make an appointment, or download your content. Every step they take on your website will lead them further down the sales funnel and closer to conversion. Read more: What Is ERP And How Can It Help My Business Make It ResponsiveThe easiest way to lose sales is to have a site that isn’t responsive—that is, a site that doesn’t look good or function properly on mobile devices. If you want to grow revenue, it’s time to get mobile friendly. Not only will this allow you to stop losing out on potential sales, but it will also give you an advantage over your competitors who may not have made the switch already. Visitors on their non-responsive sites will quickly leave to get a better user experience—which you’ll be ready to give them. Use AnalyticsTo grow revenue through you site, you need to know what you’re doing that’s bringing in leads and effectively converting them into customers. With web and marketing analytics, you can gain insights into your customers’ behaviours and better understand which tactics are working and which aren’t, so you can be constantly improving.
Read more: 7 foolproof ways to get more moving leads today (2020)
0 Comments
If you are wondering what components are essential to a successful website, you may have already performed a search on Google using the keywords "things your website must have," which returns so many disparate results that you really don't know where to begin. The key to knowing what belongs on your site and what doesn't is to place yourself in the shoes of your customers and know what they want to see on your website. Here are seven things customers want your website to have: Contact Information:For someone seeking a way to get in touch with your company, nothing is worse than to visit your website and have to hunt for a way to contact you. Your website should contain your company name, physical address, and a phone number that will be answered by a live person, and this information should be somewhere on every page on your site. Don't assume a "Contact Us" link is sufficient; make it easy for your site visitors to get in touch with you. Lack of Spelling and Grammar Errors:It is extremely unprofessional for a professional website to contain spelling and grammar errors. Many people may never notice that a site contains these errors, but there are also many people that do, and it gives a very poor impression of your company to have a website that contains poorly written content. Read more: SaaS - What is it simply? Central Concept or Theme:People want to know what your company is all about, so don't fill your website with information about every single product or service you offer. Provide a navigation bar for each item or service, but keep your website's pages neat and organized by focusing on a central theme for each page. Easy-to-Use Navigation:Aside from being easy to use, your navigation bar should be easy to find. As with how to get in touch with you, how to move around your website is equally important to site visitors. If they want to locate information on a particular product, get details on current specials, or read your privacy policy, your site should provide a clear path to that information. Social Media Links & Sharing Options:Make sure your social media presence is noticeable on your website, so visitors can "like" your company's Facebook page from within your site or share content on your site via their Twitter feed. Read more: How I searched and found a company that delivers goods from China Functional Links:Perhaps even more important than the presence of the navigation links themselves is the fact that they actually work as they should. If someone wants to leave feedback, visit your Facebook page, find out how to return merchandise, or get information on your referral program, the links to those locations must work as expected. If you don't care enough about making sure your website links work properly, your customers will get the impression that you care very little for them, as well. Clearly Defined Calls to Action:Whether you are marketing products, services, or ideas, make sure your calls to action are unavoidably noticeable. Site visitors and customers want to know how to enroll, sign up, purchase, register, or otherwise enter into your marketing funnel, so make it ridiculously easy for them to do so.
Your website should be designed so that visitors and customers can move around the site and get the information they are seeking with almost no effort at all. Aside from the seven primary components listed here, this also means that your pages should load quickly and be as free of clutter as possible. Make sure the user experience is as optimal as possible by giving your site visitors exactly what they want and expect from a website. Read more: Medical Transcription Outsourcing – Frequently Asked Questions Waiting for prospects is like foraging for a few seeds out on the open plains. Alternatively, lead nurturing is like tilling the plain with commercial equipment and cultivating your own high-volume lead farm. Here are some ways that lead nurturing will drive more sales and generate high-quality referral business that continually multiplies to build your business and its reputation. Also your business can be helped by custom ERP software development by IT Dev Group. 1. Educated customerThe prospect who is relatively well- informed about your business is most likely to become your most satisfied customer. The new customer's expectations are in line with your business limitations. As a result, cancellation risk is relatively low because the customer has developed a clear understanding of what your business actually should actually do for his. 2. Qualified leadPart of the lead nurturing process is obtaining information to pre-qualify your lead and clear the path to a sale that won't fall through on a common technicality. For example, you'll know you're dealing with the actual decision maker and that the prospect's business budget can include your price. 3. RelationshipAt key conversion phases, you and your prospect have an established rapport. This affords the customer a relatively high quality of sales experience. The anxiety is relieved by the already developed business relationship, so the new customer does not experience many of the usual post-closing concerns that cause buyer's remorse to result in contract cancellations. 4. Customer persistencyCustomer retention programs are really an extension of the lead nurturing that you began when you first became aware of your customer as a prospect. Funneling continuous revenue from current customers is, by far, the highest quality way to drive more sales, and it's a much more effective effort when the customer has been actively established with your business over time through your original lead nurturing efforts. 5. Referral businessThe highest quality and number of referrals can be expected from the customers with whom you have built the most substantial relationships. The customer with whom you've established a longer acquaintance through your lead nurturing efforts is one who feels much more comfortable referring more of his valued friends and business acquaintances to do business with you. 6. Positive word of mouthLead nurturing works to drive more sales through prospects and customers who begin to make positive comments about you and your business to others. The number of prospects that you work with, multiplied by the number of people that each one communicates with in a variety of daily contexts, represents a great population of prospects who are being provided with a high-quality introduction to your company through the endorsement of people with whom you've developed familiarity. 7. Time recoveryMany business hours sacrificed to counterproductive sales activities can be saved and redirected to drive more sales through lead nurturing. Sales calls on leads without available background information often result in no sale, and others end with contracts that are quickly cancelled because the customer are not familiar enough with your company to feel safe in the contract. Additionally, contracting with customers who don't know you is much less likely, on average, to produce a significant number of quality referrals or generate positive word of mouth about your business. In fact, they're even more likely to spread negative word of mouth about your business because their expectations may be disproportionate to the realities of what your business actually can reasonably provide.
An efficient lead nurturing program does drive more sales, but it's only as good as its tracking system, so make sure you have in place a system for recording details of activities between your business and your lead. And, dynamic content marketing to systematically educate your prospect must be a key component of your program. Above all, get to know your prospects. It's in the professional relationship that customer loyalty is built and lead nurturing pays its ROI. When it comes down to it, today’s successful businesses are growing by attracting customers to their website. And unfortunately, many traditional businesses are still making the mistake of focusing their marketing efforts solely on traditional strategies, such as newspaper ads, magazine ads, radio ads, TV ads and the like. A large part of your buying audience can no longer be reached via these methods, at least not like they used to be. Today, they are online. On the web. Web marketing is an absolute must in this day and age if you hope to attract more customers, not to mention avoid losing customers to competing businesses that are marketing online. The following are 3 reasons why web marketing is so important: 1. Increase brand awarenessBillions of people use the internet, which means there are limitless opportunities for getting your company’s name out there. In order to attract more customers, they need to know who you are, after all. Web marketing happens to be one of the most effective ways that you can increase awareness of your brand. This can be done via a number of web marketing strategies, including:
Read more: Why Empathy Should Be at the Centre of Your Marketing and Sales Strategy 2. Communicate directly with your audienceWeb marketing has a huge advantage over other forms of marketing in that you can communicate directly with consumers. Through the use of social media, you can answer questions, ask for feedback, incite conversations, deal with criticism and much more. Basically, web marketing allows you to improve your customer service as well as improve your products and services overall based on the feedback you receive. In fact, being able to communicate with consumers like this allows you to keep up with their ever-changing needs, and adapt your products and services based on those expressed needs. 3. Analyze your strategiesWeb marketing also allows you to use analytics tools in order to see the results of your online marketing efforts, such as how many people are visiting your page, how many people are interacting with you, what your bounce rate is and more. This allows you to constantly adjust your marketing strategies. This is a huge advantage that every business should take advantage of.
These are 3 reasons why every business should be embracing web marketing to grow their business. Read more: Backlink tester |
Archives
October 2020
Categories |